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This is not a pyramid scheme: Is 'master resell rights' the new MLM?

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"Master resell rights" is a trending hashtag and business idea. But what is it? (Grace Tatter/WBUR)
"Master resell rights" is a trending hashtag and business idea. But what is it? (Grace Tatter/WBUR)

Every year, thousands of Americans lose money participating in multi-level marketing (MLM). So, last year, when a new business idea that promised to correct MLM's sins bubbled up on Instagram and TikTok, a lot of people hopped off the MLM train, and onto this new one, lured by the promise of a low-lift and lucrative side hustle.

This new business idea is called "master resell rights." But what exactly is it? Where did it come from? And does it actually solve any of MLM's problems? Endless Thread investigates.

Show notes:

This content was originally created for audio. An auto-generated transcript is available on Apple Podcasts. Heads up that some elements (i.e. music, sound effects, tone) are harder to translate to text.

Headshot of Grace Tatter

Grace Tatter Producer, WBUR Podcasts
Grace Tatter is a producer for WBUR Podcasts.

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Headshot of Emily Jankowski

Emily Jankowski Sound Designer
Emily Jankowski is a sound designer for WBUR’s podcast department. She mixes and designs for Endless Thread, Last Seen and The Common.

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